Tremor Video, Inc. Adds New Creative Features to Suite of Interactive Ad Formats

NEW YORK, NY–(Marketwired – Jul 18, 2013) – Tremor Video, Inc.
(
NYSE:
TRMR), a leading provider of
technology-driven video advertising solutions, today announced new
interactive creative features available to the Company’s Tremor
Video media network and VideoHub enterprise clients. The Company’s
VideoHub technology also becomes one of the first to fully comply
with the new Vast 3.0 IAB standard.

“Our commitment to creative innovation and standards leadership
are two important elements of our vision,” said Steven Lee, Chief
Technology Officer for the Company. “We remain steadfastly focused
on serving consumers and brands in the exciting video space across
all screens.”

The Company’s media network and enterprise clients can now add
new Pinterest and Google+ share features in addition to the
existing menu of interactive creative elements available for
advance video ad units. Advertisers can now enable viewers to share
content such as video, links, images, and pre-defined messages on
popular social media platforms Pinterest and Google+, giving them
the chance to grow their audience beyond the initial ad view. These
new features complete a full menu of sharing dock functionality
within the Company’s interactive creative offerings: Share on
Facebook, Twitter, LinkedIn, MySpace, Delicious, Digg, Pinterest,
Google+ and Email.

Combining this functionality with VideoHub analytics,
advertisers can measure and understand social sharing behavior
among video viewers. In addition to tracking the initial share
activity, VideoHub also allows advertisers the ability to track how
many times a shared item was clicked on from the viewer’s post. The
Company works closely with agencies and brands to understand when
and what type of interactivity drives value for their marketing
goals and customer experience.

VAST 3.0 is the newest ad serving standard from the IAB and
VideoHub is one of the first technologies to become VAST 3.0
compliant. This enhancement is designed to allows the Company’s
publishers to monetize their inventory more effectively. Publishers
using VAST 3.0 can now run ads with the following features:

• Skippable Creatives
• Ad Pods
• Nonlinear Creatives
• Required Companion Banners
• Image files as Linear Ads
• Icon support from multiple providers (i.e. AdChoices)
• VAST 3.0 Wrappers

This release follows the announcement that VideoHub has been
granted accreditation by the Media Rating Council (MRC) for five
metrics that help brand marketers, media agencies, and publishers
measure the accuracy and effectiveness of digital video
advertising: Average Viewability Percentage; Engagement; Clicks;
Served Digital Video Impressions; and Unique Cookies. VideoHub is
the first ad-technology to receive MRC accreditation specifically
for digital video viewability.

About Tremor Video, Inc.

Tremor Video is a leading provider of
technology-driven video advertising solutions enabling brand
advertisers to engage consumers across multiple internet-connected
devices including computers, smartphones, tablets and connected
TVs. Our clients include some of the largest brand advertisers and
agencies in the world. These relationships have helped us create a
robust online video ecosystem that includes more than 500 premium
websites and mobile applications, over 200 of which partner with us
on an exclusive basis. Our proprietary technology, VideoHub,
analyzes in-stream video content, detects viewer and system
attributes, and leverages our large repository of stored data to
optimize video ad campaigns for brand-centric metrics. Through our
VideoHub for Advertisers (VHA) enterprise solution, VideoHub also
provides advertisers and agencies with advanced analytics and
measurement tools enabling them to understand why, when and where
viewers engage with their video ads.

Tremor Video is based in NY and has offices in Atlanta, Boston,
Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with
international offices in London, Singapore, and Toronto. For more
information, visit

http://www.tremorvideo.comand find Tremor Video on

Twitter,

Facebookand

LinkedIn.

Forward-Looking Statements

This press release contains forward-looking
statements that involve risks, uncertainties, assumptions and other
factors that could cause actual results and the timing of certain
events to differ materially from those set forth in or implied by
such forward-looking statements. All statements other than
statements of historical fact are forward-looking statements,
including, but not limited to, any statements concerning
anticipated benefits related to new products or enhancements to the
features or functionality of the Company’s existing products.
Important factors that could cause actual results to differ
materially include: the impact of technological development and
competition; market acceptance of the Company’s products; design,
manufacturing or software defects; changes in client preferences or
demands; changes in industry standards and interfaces; global
economic conditions; as well as other factors detailed from time to
time in the reports Tremor Video files with the Securities and
Exchange Commission. Forward-looking statements are not guarantees
of future performance or events and investors are cautioned not to
place undue reliance on any forward-looking statement. Furthermore,
forward-looking statements speak only as of the date on which they
are made, and, except as required by law, Tremor Video disclaims
any obligation to update these forward-looking statements to
reflect future events or circumstances.